A Real3D tour aids your local SEO and boosts your traffic.
Your local SEO is often overlooked because you might not fully understand how important it is to be visible in your neighbourhood. You’re already visible to locals, right? Well yes, but did you know about Google My Business and its analytics?
You should find out more about it because you can see how much traffic you get with your current local listing. Your Google Street View presence affects your local SEO rating and footfall. It seems that if people know how to find you on Street View, they’re way more likely to visit. More than half of people’s business searches involve a mapping application, so make sure you’re on it.
The next step on from this street tour is to take people inside.
Since last year, local searches allow people to step inside your premises. Say someone’s looking for a “Lebanese deli near me” and that happens to be you. They’ll be directed to the front of your store, then, as you’ve very cleverly added a virtual tour on GMB, the peckish prospect can walk in (as it were) and check out your hummus.
Virtual tours almost double bookings
You can also add a reservation button to your tour page so that once you’ve got people in the funnel and they feel like they’re actually with you, they can’t help but make a booking. According to Google, a virtual tour with a reservation widget increases online bookings by 85%.
Most people who land on your GMB page take the tour simply because it’s there. Increasingly, however, people may start to wonder why other places nearby don’t have a virtual tour. They’ll feel more confident walking into your deli because they’ve seen it already – no surprises.
You can spread your virtual tour across platforms
There’s Google+, of course, as it connects seamlessly to Street View, then there’s YouTube and Facebook. Any contact or activity on any of these platforms, even if someone’s just asking about your lamb pastries, is a social signal and it matters.
You need to beat the crowds, though
It’s no good walking through your deli with your smartphone, though. You need to get the professionals in so that customers can see every speck of couscous in your tabbouleh! That takes some serious equipment and expertise so that your 3D tour is miles ahead of the competition.